Better
product work,
without changing everything.
A focused, time-boxed engagement for Product Leaders, designed to improve how Product Managers and product teams work day to day.
We work with what you already have and make it work better, without adding unnecessary frameworks, tools, or processes.
This is not a transformation program and does not introduce additional layers of process.
Impact
What changes when we work together
The outcomes Product Leaders see when I partner with them and their PMs.
Commercial Product Thinking
PM's are expected to think commercially, but often lack support in daily decision-making.
I work hands-on with PMs on real product decisions, connecting priorities, trade-offs, and roadmap choices to revenue, growth, and efficiency.
💰 Product decisions hold up at leadership level and are easier to prioritise, defend, and align.
Streamlined Product Work
Product work slows down when priorities shift, decisions come late, and teams revisit the same topics.
I help PMs bring clarity to what gets worked on, in what order, and why, so work moves forward without constant re-planning.
🔁 Planning and delivery become more predictable, with fewer late escalations to Product Leaders.
Team Clarity and Impact
In complex organisations, PMs spend significant time navigating stakeholders and dependencies.
I support PMs in aligning expectations, clarifying trade-offs, and keeping momentum across teams.
🧭 Teams move forward with confidence, and Product Leaders are less often pulled in to unblock day-to-day issues.
ABOUT ME
I’m Annett. I’ve spent over 20 years leading and scaling product teams in complex, regulated, and fast-changing environments, including roles at Novartis, Mercedes-Benz, eBay, and McKinsey.
I’ve been accountable for strategy, roadmaps, and outcomes, and I know what it looks like when PMs are busy but the business isn’t moving, when roadmaps grow faster than capacity, and when product leadership becomes a bottleneck instead of an accelerator.
My work as a Product Coach focuses on strengthening how Product Leaders and their PMs operate, make decisions, and connect their work to business impact, so you can rely on your team without constant involvement.
ANNETT ECKERT, Product Coach
ex. Novartis, eBay, Mercedes-Benz, McKinsey
ENGAGEMENT
How we work together
💼 Who is involved
✓ Product Leader
✓ Product Managers
✓ Product Teams
✓ Product Coach (me) working directly with all three where it adds value
🤝 How the work happens
We work on real product decisions, not abstract exercises.
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Hands-on work with PMs and Product Teams on roadmap decisions, prioritisation, and stakeholder pressure
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Existing ways of working are refined and improved where needed, without replacing what already works.
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Better judgement, clear ownership, and stronger collaboration become the norm with less reliance on day-to-day leadership involvement
💡 How it starts
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We begin at leadership level to understand your business, priorities, and current ways of working.
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This creates clarity on where decision-making slows down, where ownership is unclear, and where product work starts to lose impact.
✅ Outcomes
The engagement runs over a clearly defined period, typically three months.
It is focused and contained, designed to create visible change without becoming an ongoing initiative.
✓ Stronger decision-making at PM level
✓ More focused product teams
✓ Fewer escalations and interruptions
✓ More time and headspace for product leadership
🚫 No reorganization or overhead
🚫 No big-bang change
🚫 No long-term dependency.
PRODUCT LEADER TESTIMONIALS
GET IN TOUCH
Let's talk
Let me know where you currently need support, and we’ll co-design the next step.
